We are Purple

Helping spaces to thrive: the ultimate tool to understand, identify and improve guest experience.

Initially started in 2012 out of frustration for poor guest WiFi connection, Purple has evolved into the ultimate tool for businesses to turn their physical venues into intelligent spaces. Today, Purple helps physical venues thrive by enhancing visitor experiences, optimizing staff efficiency, and driving additional revenue with our hardware-agnostic indoor locations services.

  • Enhances visitor experiences
  • Optimizes staff efficiency
  • Drives additional revenue

Meet our leadership team

Gavin Wheeldon
Chief Executive Officer (CEO)
Gavin Wheeldon
Chief Executive Officer (CEO)

Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

Pete Lee
Chief Operating Officer (COO)
Pete Lee
Chief Operating Officer (COO)

Pete is a qualified finance professional with in excess of 20 years experience. He has been responsible for leading various teams across finance, IT, administration, HR and professional services in a number of early stage software companies.

Shaun Bossons
Chief Revenue Officer (CRO)
Shaun Bossons
Chief Revenue Officer (CRO)

Based in Chicago, Shaun is a strategic and performance-focused commercial executive with over 15 years of innovative, energetic leadership across North America, Europe and Asia.

Iain Jewitt
Chief Technology Officer (CTO)
Iain Jewitt
Chief Technology Officer (CTO)

Iain is a technology leader with over 25 years of experience building teams and delivering innovative digital projects with a focus on user experience, security and scalability.

Esther Park
SVP Talent & Culture
Esther Park
SVP Talent & Culture

Esther brings 20 years of broad HR experience and has led People and Talent teams across a range of organisations and industries. She is passionate about creating a brilliant working environment for our people to develop and thrive at Purple.

Tom Hackett
SVP Professional Services
Tom Hackett
SVP Professional Services

Coming from a background in digital tech, Tom brings a customer-focused ethos to everything we do at Purple. He has previously delivered digital products and services for global companies including American Airlines, the BBC, Google and Kellogg’s.

Non Executive Directors

Sir Terry Leahy
Sir Terry Leahy

Previously the CEO of Tesco, Sir Terry Leahy was selected as Britain’s most admired business leader by Management Today.

Chris Dedicoat
Chris Dedicoat

Previously Executive Vice President (EVP) for Cisco, Chris brings 25+ years of experience in technology industries to Purple. His innovative and effective sales strategies contributed to Cisco’s dominant position in the market.

Andy Dancer
Andy Dancer

A serial entrepreneur with multiple exits, Andy specialises on the intersection of technology and commercial and has been innovating cloud solutions for over 25 years.

Pinesh Metha
Pinesh Metha

Pinesh has led numerous investments at BGF, across a range of sectors but has a particular focus on the technology/software sector.

Gavin Patterson
Gavin Patterson

Gavin Patterson has extensive experience across a 30 year career in telecoms and technology including serving as the CEO of BT Group and President and Global Chief Revenue Officer of Salesforce. He is an adviser and investor while sitting on the boards of several public and private software and telecoms companies in Europe, India and US.

Our Values

Make it happen

Regardless of what obstacles or challenges we encounter, we are committed, hardworking, resilient and reliable. We find the solution and we get sh*t done.

In it together

The team is more important than the individual; we’re approachable and we challenge and support one another for the greater good of the business.

Playful and positive

Life’s too short to take things too seriously, we’re resilient when things don’t go the way we planned and the glass is always (at least) half full.

No drama

Things don’t always go right, having a hissy fit over it won’t help the situation. We are pragmatic with our approach, we adapt our thinking and ask for help if we need it.

Know your stuff, keep learning

As A-Players, we know that we don’t know everything. We don’t accept complacency and our curiosity drives us to strive for continuous personal growth.

No bullsh*t, no politics

Seriously! We are honest and trustworthy and we don’t have agendas; we hold each other accountable and give feedback directly.

Raise the bar

At Purple we have a "go-big" mentality, fueled by curiosity, innovation, and a commitment to constantly raising the bar. We aim high and push the boundaries of what's possible.

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